Google share of searches at 72 percent for May 2010
New York, N.Y., June 21, 2010 – Experian® Hitwise® announced today that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.23 percent and 2.14 percent, respectively. The remaining 74 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.03 percent of U.S. searches.
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Percentage of U.S. searches among leading search engine providers
Domain April 2010
May 2010
Month-over-month percentage change
71.40%
72.17%
1%
search.yahoo.com
14.96%
14.43%
-3%
9.43%
9.23%
-2%
2.18%
2.14%
-2%
Note: Data is based on four-week rolling periods (ending May 1, 2010, and May 29, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*This includes executed searches on Bing.com but does not include searches on Club.Live.com.Source: Experian Hitwise
Google is greatest source of traffic to key U.S. industries; Bing sees continued growth to verticals
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2010 with May 2010, Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.Among the top three search engines, Google delivered the most visits to the four categories below year over year. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Yahoo! Search saw gains in the Automotive and Shopping categories. Bing saw triple-digit growth in two categories – Health and Shopping – including a 107 percent increase in the Health category.
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Percentage of U.S. upstream traffic from search engines among verticals
Yahoo! Search
Bing**
Domain
May 2009
May 2010
Year-over-year percentage change
May 2009
May 2010
Year-over-year percentage change
May 2009
May 2010
Year-over-year percentage change
Automotive
20.73%
22.70%
10%
4.20%
4.73%
13%
1.51%
2.96%
96%
Health
34.38%
31.64%
-8%
5.99%
4.94%
-18%
1.98%
4.10%
107%
Shopping
17.76%
20.06%
13%
3.64%
3.99%
10%
1.29%
2.66%
106%
Travel
28.66%
30.34%
6%
4.96%
4.46%
-10%
1.91%
3.12%
63%
Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
**This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.
Source: Experian Hitwise
Shift to two- and three-word queries
Shorter search queries – those averaging one to four words long – were flat from April 2010 to May 2010. Two-word searches comprised the majority of searches, amounting to 23.34 percent of all queries, and increased 1 percent in May 2010. Three-word searches also increased 1 percent. Longer search queries, averaging searches of five to more than eight words in length, declined 2 percent between April 2010 and May 2010.Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
Percentage of U.S. clicks by number of keywords
Subject
April 2010
May 2010
Month-over-month percentage change
One word
22.77%
22.46%
-1%
Two words
23.06%
23.34%
1%
Three words
20.31%
20.51%
1%
Four words
14.23%
14.24%
0%
Five words
8.55%
8.53%
0%
Six words
4.71%
4.66%
-1%
Seven words
2.60%
2.56%
-2%
Eight or more words
3.78%
3.70%
-2%
Note: Data is based on four-week rolling periods (ending May 1, 2010, and May 29, 2010) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
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Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
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